Inspired by the rhythm of Los Angeles, this concept series explores motion, energy, and identity through two visual stories The City and The Panther. Both capture the contrast of quiet power and bold expression, reflecting the elevated lifestyle, culture, and confidence that define STIIIZY’s world.
2025
Creative Direction, Concept Development, Art Direction & Styling, Visual Design, Color & Lighting Design, Typography & Layout, Brand Storytelling, Packaging Concept, Moodboard & Inspiration Curation, Photo Retouching & Texture Design, Lighting Effects & Atmosphere, Compositing, Color Grading, Brush & Texture Creation, Copywriting, Cultural Research, Mockup Presentation, Creative Strategy, Asset Preparation, Final Editing & Polishing.
The City
Designed to embody the energy of STIIIZY and the rhythm of Los Angeles, The City Collection merges brand identity with everyday wear. Each piece was created to feel effortless, minimal graphics, and tones that go with everything.
The goal was to translate the lifestyle and attitude of STIIIZY into apparel that feels elevated, versatile, and true to the city it represents.
The Panther
The Panther was designed as a bold visual emblem for STIIIZY a symbol of confidence, motion, and power.
Created primarily for product packaging, it represents the brand’s sleek, elevated identity through strong contrast, glow, and form. The apparel extension brings a lighter side to the concept fun, expressive pieces that let the panther’s energy translate into wearable art.
